“Blogging is hard.”
I went to a presentation at the Statesman for work this past week. It was all about multimedia and mobile and online — geared for businesses in health care. Since I now work for a health clinic, I was invited and decided to check it out.
A sales guy for the Statesman threw a lot of numbers at us about how people use the internet and what they’re searching for. It was interesting.
There was also a discussion about social media. The social media editor for the Statesman got up to talk about how the newspaper takes advantage of Twitter and Facebook to cultivate readers and develop a community. Someone asked about blogging and whether businesses should have blogs. The response: Blogging is hard.
It’s true. Blogging IS hard. Especially when you don’t have a clear focus. Just look at this blog. It’s been 2 months since I’ve written in it. I just don’t know what to say, what to share.
Do people really want to know about the nitty gritty details of my life? Do they really care about my business? Will I come off as a naive idiot? Will they laugh at my ignorance?
I really do worry about these things. I worry about my online persona. How real do I want to be?
Tirades used to be a lot more personal. Then it kind of became a pseudo work blog. And I spent more time on my other blogs. Tirades has been withering.
We’re in the middle of an identity crisis, me and my blog.
I guess it was inevitable, since I’m going through such a crazy transition right now. Motherhood. Career changes.
And I worry about how much I can talk about my life without turning off potential clients or current employers.
Here’s what I need to remember, though. This blog can be whatever I need it to be. You know what?.. I could give a flying crap whether anyone reads my blog. I started it 7 or 8 years ago as my first online voice. We’re still marching along. I’m changing. No… evolving.
And so dear reader, if you even exist, I’m going to stop worrying about trying to present myself in the most positive light. This blog is no fun as a strictly business blog. My career is a huge part of my life, no doubt, but Tirades is not going to give you advice on how to design web pages. Tirades is not going to try to sell you on my skills.
No, Tirades is going to be about stories. I’m going back to my roots. I used to write stories. I spent hours writing stories when I was a kid. I love to write. Sometimes my stories will be about my work. But I bet most of the time they’ll be about those funny instances that stand out. Like the time I was driving when Andy told a joke and I nearly ran off the road. Or when I wandered around the Statesman parking lot searching for my car while talking loudly on my phone about the fact that I couldn’t find my car.
I will blog every other day. I will share my stories, whether through words or pictures.
Yeah. Life. I just want to be real.