Countdown to SXSW 2011

With just 2 weeks to go before South By Southwest gets underway in Austin, I can feel my excitement building.

The 2010 Interactive festival was an inspiring touchstone for me, and I can’t wait to go back.

Last year I mainly attended business sessions, with some design and technology thrown in.  This year my focus will be on social media, design and marketing.

I’ve already started working on my conference schedule with the help of the newly released SXSW Go app, now available in the app store for iPhone/iPod Touch.

Interactive has grown by leaps and bounds (pardon the cliche), and this year panels and presentations will be spread to 10 campuses according to organizers.  They addressed it at a recent mixer, and you can read more about what was discussed in the Digital Savant.

I’m not sure I will be able to keep up the go-go-go pace I kept last year of going to sessions in nearly every hour and a half.  This year I face the added challenge of having a 5-month-old baby.  She won’t be attending with me (my mom is flying into town just to watch the kids during SX), but I’m still nursing, and I’ll need to make arrangements during those days.  I’ll probably have to miss some sessions that I would otherwise be able to attend.  Ahhh, the challenges of motherhood.

Still, this year I won’t be nearly as exhausted and I’m already planning to check out several evening mixers and parties. (A bunch are listed at EventBrite — just do a search for “Austin”.)

Networking!  It does a business good!

If you’re also planning on being at SXSW Interactive — holla at me!  Check me out on Twitter and tweet me at @cindybrummer.

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